Two Adored Brands Collaborate for Something Magical
OREO and Disney
A partnership between OREO and Disney meant co-branding multiple seamless user journeys. Goal; aid customers in the creation of custom cookies and/or purchasing of various preset packs. This not only meant a strong Disney Mickey & Friends presence throughout OREO.com, but also a customized cookie building experience.
Modernizing Nourse Farms’ Ecommerce Experience with Shopify
Multiple Audiences; Millions of Berry Plants
Our primary driver with Nourse was to improve their website so that it could service at-home gardeners and commercial growers. We leveraged tools like Shopify custom pricing, made integrations with Celigo and Netsuite, and created an easy to use landing page framework. We also provided the Nourse CS team with much more control and quality-of-life features for managing their complex order fulfilment process.
Migrating to Braze for Superior Email and SMS Marketing
Many Brands, One CRM.
We helped Mondelez brands OREO, CLIF, RITZ, and Snackworks migrate their Email and SMS efforts to Braze. This allowed the brands to deliver personalized experiences by integrating their custom data warehouse for advanced segmentation & using AI product recommendations.
Persona 1
Persona 2
Persona 3
Playful Engagement with Sweepstakes
Turning Consumers Into Fans
We help OREO add value to its digital ecosystem, engaging users through sweepstakes for unique experiences and products that can’t be purchased at retail.
Building Customer Relationships
Value Beyond The Purchase
King Arthur Baking’s website not only serves as a highly curated source of products for sale, but also fosters loyalty as a trusted source for award-winning recipes and a hotline that connects homebakers with professional chefs to help troubleshoot issues in the kitchen.
Optimize UX for Customer Success
Reducing Canceled Orders and Returns
We worked with OREO’s customer success team and analyzed onsite behavioral data to identify consumer pain points in their custom cookie builder to inform UX optimizations that reduce the volume of returns and canceled orders.