Virtual Bud Tender
A Digital Concierge
For Kiva, we took the same information that would drive a typical flavor-notes section and used it to create a 'Digital Budtender' experience. Instead of reading or even filtering info, users are asked what their targeted state is and then recommendations are made. Just like in a dispensary.
Alleviate Allergen Concerns
Easy to Find Nutritional Information
Data showed that nutritional and allergen information was highly important to both consumers shopping directly onsite, but also people on their phones looking for more info while in the grocery store, so we made it easier to filter and search the product catalog by those attributes.
Building Customer Relationships
Value Beyond The Purchase
King Arthur Baking’s website not only serves as a highly curated source of products for sale, but also fosters loyalty as a trusted source for award-winning recipes and a hotline that connects homebakers with professional chefs to help troubleshoot issues in the kitchen.